Branding has an effect on people’s ability to buy, share, donate, and so on. Branding is a way of emphasizing what makes the offer unique and appealing in comparison to others. Effective branding transforms a product or organization from a commodity among several similar commodities into something with a distinct personality and promise.
While we’re on the topic, we should point out that brands do not change over time; rather, they grow. Google is a great example of this. Take a moment to look up how Google has changed over time, from its inception to the present day. This demonstrates that small changes to your branding plan are acceptable as long as you have a strong brand.
The strength of branding is when you can elevate your brand to the point that everyone can recognize it. When your marketing and advertisement campaigns are effective, you can call it a day. One of the advantages of having a good brand is that you can do this.