Web Analytics

web analytics is the process of analysing the behaviour of visitors to a website. The use of web analytics is set to enable a business to attract more visitors, retain or attract new customers.

Benefits Of Web Analytics

  • Web analytics helps to measure how many viewers are visiting the website

  • It helps to track the bounce rate

  • Google provides a tool called URL builder to create a custom tracking code (URL)for any link to website

  • The finding of analytics service reveal the current market demands

  • It helps to increase the RETURN ON INVESTMENT