web analytics is the process of analysing the behaviour of visitors to a website. The use of web analytics is set to enable a business to attract more visitors, retain or attract new customers.
Web analytics helps to measure how many viewers are visiting the website
It helps to track the bounce rate
Google provides a tool called URL builder to create a custom tracking code (URL)for any link to website
The finding of analytics service reveal the current market demands
It helps to increase the RETURN ON INVESTMENT