Online business is growing every year, and it’s crucial to have a website to Get a slice of that pie. At the core of your Business you should have a website.
Even for small businesses, using a website as the hub of your brand can set you apart from your competitors. As you know that customer can do their research At any point in time. So if somebody is researching in the middle of the night or from another time zone, It should not matter because your Business is open for 24/7.The more info you put on your website, the happier they will be.
This is the platform where you can establish trust. So highlight your best testimonials to outweigh any negative feedback on 3rd party Websites.
The most important point is that you are enhancing your Brand awareness without spending a lot of money .You are focused and you know the right Strategies to rule the industry .And at the end We should not forget that Competitors &Customers both are online ..If you create consistent content and grow your website ..you can earn free traffic from GOOGLE SEARCH.