Keywords for categorization, grouping, and sorting You may call it whatever you want, but we’re talking about categorizing keywords based on their context in various thematic categories. You’ve probably encountered this activity when operating with a large dataset of keywords, such as while doing keyword research for SEO or PPC.

In practice, this means you’re expanding the number of columns in your keyword list. Each column denotes a distinct category.

Importance of Keyword Categorization

  • There are many perks, the most significant of which is keeping up with search engine rankings. We all know that the ultimate aim of digital marketing strategies is to comply with search engine rankings. Keyword categorization will assist you in achieving this goal. Using keyword categorization rather than using all of the keywords at random would make it much simpler to comply with the protocols.

  • Without a doubt, your web pages or blog posts will have more chances to rank on Search engine results pages. Without keyword categorization, your posts have a lower chance of ranking higher.

  • When you use categorization to target keywords, you will target a larger piece of the population. You can get more reliable and better results if you target a large portion of the market.

  • While SEO takes time, you can see fast results when you target keywords after categorization. There is no guarantee that past results can be obtained in a certain amount of time. However, the amount of time you spend will drastically change. Stuff would be easier and faster with keyword categorization.

  • For most online companies, conversion is the most important goal. What will a company do if it just has traffic? To generate sales and income, the conversion rate must be maintained. Keywords with a low conversion rate will not assist you. For better and faster conversions, it is recommended to use several keywords. Conversion can also benefit from keyword categorization.

Keyword Categories

There are several keyword groups to choose from, and the list is endless. Since there are various categories for different company niches, and it also depends on the digital marketing strategy. However, the following are the most common types of keywords.

Long-Tail Keywords

Keywords with two or more words are known as long-tail keywords. These keywords aid in the acquisition of more organic traffic. However, ranking for such keywords is difficult.

Main Keywords

There are numerous other names for the main keyword. It’s often referred to as the main keyword or the focus keyword for a web page or blog post.

Relevant Keywords

While different terms are used in these keywords, the context or search purpose is still the same.

Geo-Targeting Keywords

These are terms that concentrate on a specific area, as the name implies. These kinds of keywords bring up regional results, such as local businesses and local content.

You may need to update it in light of recent significant changes in the SEO industry. Keywords should be included in groups, according to most experts, and this approach should be included in any content marketing strategy.